OPS-01 // ADSQ3 — Q4
Apex Apparel
Scaled paid social from $20k → $180k / mo without CAC drift.
AdsVideo
01Situation
The problem
Apex was stuck at a $20k/mo ad budget with a $42 CAC and a ROAS that wobbled every time they tried to push spend. Every scale attempt blew the unit economics within two weeks.
02Playbook
The approach
- 01Rebuilt the creative pipeline around a 4-angle, 3-format testing matrix shipped weekly.
- 02Moved bidding from CBO to ASC+ with hard CAC caps, leaning on first-party conversion data.
- 03Cut UGC and motion variants in-house so we could iterate on whatever the algorithm liked.
03Result
The outcome
3.2×ROAS lift
$180kMonthly spend ceiling cleared
-31%CAC at scale
Apex now operates a creative + media system that scales without us. We left a documented playbook the team runs themselves.
04More operations