Vector Studio

Vector had a strong product and a creative bottleneck. They were running the same three ads on a six-figure budget because nothing new could move fast enough to beat them.

• 01Stood up a weekly testing cadence: 6 concepts ideated Monday, 4 produced by Thursday, all live Friday.
• 02Defined 'winner' as the same statistical bar everyone agreed on, so no creative argued its way to immortality.
• 03Built a kill-and-replace dashboard so the team could see the funnel without us in the room.

Vector now operates like a creative-first ad shop, not a media-buying one. The testing system is the asset — the ads are just outputs of it.